Blog

Tuesday, June 25, 2024

Patrons can enjoy 5 weeks of specials and incentives during the celebration.

LUBBOCK, Texas, June 25, 2024 – Abuelo’s Mexican Restaurant, famous for its authentic, made-from-scratch Mexican cuisine and hand-crafted Mexican Margaritas, is celebrating the restaurants 35th anniversary. All Abuelo’s locations will celebrate with food and drink specials and surprise incentives for Mi Abuelo’s Rewards members.

Guests who dine-in July 1 through August 4 can enjoy special pricing on Abuelo’s House Margaritas, Empanadas, Tacos, signature El Jefe Margaritas, and authentic Mexican Desserts like Churros during their corresponding promotional weeks.

  • July 1-7: $5 House La Grandeza Margaritas, rocks or frozen.
  • July 8-14: Add a Beef Empanada to your entrée for $1.99, or a Shrimp Empanada for $2.99.
  • July 15-21: Add a crispy beef or chicken taco to your entrée for $1.
  • July 22-28: $10 Signature El Jefe Margaritas.
  • July 29-August 4: $5 Churros dessert.

*Dine-in only, limitations apply.*

Patrons who are Mi Abuelo’s Rewards members can look forward to exclusive offers and incentives throughout the entirety of the celebration, with a grand prize up for grabs during the last week of the celebration. Those wanting to take advantage of the offers can sign up to be a member at www.abuelos.com/rewards/. Social media followers can also expect surprise giveaways and contests.

To sweeten the deal, Abuelo’s is also offering an incentive to those who purchase online gift cards during the first week of the celebration. For every $100 in gift cards purchased on abuelos.com July 1-7, guests will receive a $30 bounce-back that is redeemable at any Abuelo’s location August 1, 2024 – October 31, 2024.

“Everyone at Abuelo’s is family, so we invite you to be part of ours,” said Robert Lin, President of Abuelo’s Mexican Restaurants. “We hope you come and discover new tastes, share laughs, make new memories, reminisce on old ones, and celebrate 35 years of tradition with us.”

Abuelo’s invites you to enjoy unique tastes, traditional Tex-Mex items, sip on a legendary hand-crafted Margarita, and dine in a one-of-a-kind atmosphere. Come, stay awhile, and see what has set Abuelo’s apart for 35 years. Find an Abuelo’s Mexican Restaurant near you at www.abuelos.com/restaurants. Stay up to date on everything happening during Abuelo’s 35th Anniversary celebration at www.abuelos.com/35th-anniversary.

Thursday, May 2, 2024

Patrons can Enjoy $5 drink and app specials all day May 5.

 LUBBOCK, Texas, May 2, 2024 – Abuelo’s Mexican Restaurant, famous for its authentic, made-from-scratch Mexican cuisine and hand-crafted Mexican Margaritas, announced today that all Abuelo’s locations will celebrate Cinco de Mayo with festive drink and appetizer specials all day.

Guests dining in on Cinco de Mayo can enjoy Mexican Draft Beers served in a 22 oz. stadium cup, La Grandeza Margaritas, a festive Mexican Flag Margarita served in a 16 oz. logoed plastic cup and their signature Chile con Queso appetizer for just $5 (while supplies last). Special pricing for items will be in effect all day on Sunday, May 5.

“Cinco de Mayo is the perfect reason to dine-in and enjoy a delicious drink and appetizer at Abuelo’s. What better way to celebrate than $5 specials all day long?,” said Brian Bell, Vice President of Marketing and Beverage for Abuelo’s Mexican Restaurants. “We have a wide selection of unique and new entrées to pair our specials with, and we hope our patrons will come out and celebrate with us.”

Enjoy an Abuelo’s Margarita or Mexican Draft Beer with their wide selection of unique House Specialties and delicious appetizers. See the dedication that Abuelo’s Mexican Restaurant has to providing the freshest ingredients and perfect Margaritas at www.youtube.com/abuelosTV. Find an Abuelo’s Mexican Restaurant near you at www.abuelos.com/restaurants.

About Abuelo’s

Since its first opening in 1989, Abuelo’s Mexican Restaurant has consistently been on the leading edge of made-from-scratch, family-style Mexican food. Experience homemade cooking with rich flavors of coastal and interior Mexican cuisine using the finest and freshest ingredients. Owned and operated by Food Concepts International in Lubbock, Texas, the company currently has 25 full-service restaurants located in eight states that provides in-house authentic Mexican food, Mexican food delivery, Mexican food to go, and Mexican food catering. For more information, visit www.abuelos.com or Abuelo’s Facebook page at www.facebook.com/Abuelos.

 Media Contacts:
abuelos@nextpr.com

Tuesday, February 20, 2024

Patrons can Enjoy a Premium Margarita at a Discounted Price February 22

LUBBOCK, Texas, Feb. 15, 2024 – Abuelo’s Mexican Restaurant, famous for its authentic, made-from-scratch Mexican cuisine and hand-crafted Mexican Margaritas, announced today that all Abuelo’s locations will celebrate National Margarita Day on February 22 with a significant discount on their hand-crafted, Premium Margaritas.

Guests dining in on National Margarita Day can enjoy a Premium Margarita at Abuelo’s for just $7.95. National Margarita Day Premium Margaritas included are the signature El Jefe Margarita and popular Platinum Hand-Shaken Margarita, Skinny Margarita, and Raspberry Hibiscus Margarita.

“At Abuelo’s, we’re dedicated to quality and using the finest, freshest ingredients. Our hand-crafted, Premium Margaritas are no exception,” said Brian Bell, Vice President of Marketing and Beverage for Abuelo’s Mexican Restaurants. “As National Margarita Day approaches, the Abuelo’s team is excited to offer our premium selection of Margaritas at a discounted price for guests to experience.”

Enjoy an Abuelo’s Premium Margarita with their wide selection of unique House Specialties and traditional Tex-Mex items. See the dedication that Abuelo’s Mexican Restaurant has to providing the freshest ingredients and perfect Premium Margaritas at www.youtube.come/abuelosTV. Find an Abuelo’s Mexican Restaurant near you at www.abuelos.com/restaurants.

About Abuelo’s

Since its first opening in 1989, Abuelo’s Mexican Restaurant has consistently been on the leading edge of made-from-scratch, family-style Mexican food. Experience homemade cooking with rich flavors of coastal and interior Mexican cuisine using the finest and freshest ingredients. Owned and operated by Food Concepts International in Lubbock, Texas, the company currently has 25 full-service restaurants located in eight states that provides in-house authentic Mexican food, Mexican food delivery, Mexican food to go, and Mexican food catering. For more information, visit www.abuelos.com or Abuelo’s Facebook page at www.facebook.com/Abuelos.

 Media Contacts:
abuelos@nextpr.com

 

Thursday, February 1, 2024

Patrons Can Enjoy a Platinum Corazón Margarita February 6-19

LUBBOCK, Texas, February 1, 2024 — Abuelo’s Mexican Restaurant, famous for its authentic, made-from-scratch Mexican cuisine and hand-crafted Mexican margaritas, is celebrating Valentine’s Day by showcasing a new margarita: the Platinum Corazón.

Made with El Jimador silver tequila, Agavero, citrus, strawberry and garnished with salt and strawberry hearts, patrons can celebrate Valentine’s Day with this special margarita starting February 6 until the promotion ends on February 19, 2024.

“At Abuelo’s, we love to give our patrons a reason to celebrate,” said Brian Bell, Vice President of Marketing and Beverage at Abuelo’s Mexican Restaurant. “As Valentine’s Day nears, the Abuelo’s team is proud to offer a limited time only Valentine’s drink, the Platinum Corazón Margarita, for patrons to enjoy in celebration of the holiday.”

Perfectly pair this limited time only Valentine’s margarita with the popular Fajita Trio or The Ambassador, a fire-grilled 9oz. prime sirloin steak, bacon-wrapped stuffed shrimp with jalapeño on a roasted Anaheim pepper, drizzled with Abuelo’s signature Chile con Queso.

Abuelo’s wants to share the love with its patrons on social media, too. On February 12, 2024, patrons can enter the Share the Love contest on Instagram and Facebook to win 100 Mi Abuelo’s rewards dollars, available in each winner’s account for 60 days. A winner from each platform will be announced via Abuelo’s Instagram and Facebook brand page on February 13, 2024. Patrons can refer to the social post for all rules and disclaimers.

Criteria to enter include:

  • Must follow Abuelo’s on Instagram (@EatAbuelos)
  • “Like” the promotional post
  • Tag your Valentine and tell us what you love about them
  • Be a current rewards member or sign up for rewards via abuelos.com/rewards

To find the nearest Abuelo’s Mexican Restaurant location, please visit www.abuelos.com.

About Abuelo’s

Since its first opening in 1989, Abuelo’s Mexican Restaurant has consistently been on the leading edge of made-from-scratch, family-style Mexican food. Experience homemade cooking with rich flavors of coastal and interior Mexican cuisine using the finest and freshest ingredients. Owned and operated by Food Concepts International in Lubbock, Texas, the company currently has 25 full-service restaurants located in eight states that provides in-house authentic Mexican food, Mexican food delivery, Mexican food to go, and Mexican food catering. For more information, visit www.abuelos.com or Abuelo’s Facebook page at www.facebook.com/Abuelos.

 

Media Contacts
abuelos@nextpr.com

Thursday, November 2, 2023

“Queso for Heroes” Promotion Collects Funds To Bring American Veterans  Free of Charge To Visit Washington, D.C. Memorials That Honor Their Service

LUBBOCK, Texas, Nov. 2, 2023 — Abuelo’s Mexican Restaurant, famous for its authentic, made-from-scratch Mexican cuisine, is teaming up again this year with the Honor Flight Network, a national nonprofit organization, to help raise funds for U.S. veterans to visit national memorials in Washington, D.C. that honor their service, free of charge. Abuelo’s Mexican Restaurant will donate $1 to the Honor Flight Network for each Chile con Queso and Queso Diablo appetizer sold at any Abuelo’s location, online at abuelos.com or through the Abuelo’s app from Monday, November 6, through Saturday, November 11.

“We thank Abuelo’s for partnering with us again this year to help us provide our nation’s veterans with a day of honor at their memorials in Washington, D.C.,” said Meredith Rosenbeck, CEO of the Honor Flight Network. “Abuelo’s Mexican Restaurant and its guests are making it possible for more of our veterans to visit the national monuments dedicated to their service, where they can share their experiences with other servicemembers and reflect on the sacrifices of those who didn’t make it home. It’s an honor our veterans have earned with their service.”

“At Abuelo’s, we’re incredibly grateful to the veterans who heroically protect our freedom, so we are proud to recognize Veterans Day by partnering with Honor Flight to salute U.S. servicemembers,” said Robert Lin, President of Abuelo’s Mexican Restaurant. “Helping veterans visit the capital and receive the respect and recognition they deserve is such an admirable cause, and I am thankful to our guests and the Abuelo’s Mexican Restaurant teams for everything they do to support our partnership with the Honor Flight Network.”

With the motto “one more tour, with honor,” the Honor Flight Network has flown more than 300,000 veterans to Washington, D.C. to see the national memorials and monuments that pay tribute to their service. Through its nationwide network, Honor Flight provides the trips to eligible veterans to thank them for their sacrifice. Find out more about the Honor Flight Network at www.honorflight.org. To find the nearest Abuelo’s Mexican Restaurant location, please visit www.abuelos.com/restaurants/.

About Abuelo’s

Since its first opening in 1989, Abuelo’s Mexican Restaurant has consistently been on the leading edge of made-from-scratch, family-style Mexican food. Experience homemade cooking with rich flavors of coastal and interior Mexican cuisine using the finest and freshest ingredients. Owned and operated by Food Concepts International in Lubbock, Texas, the company currently has 25 full-service restaurants located in eight states that provides in-house authentic Mexican food, Mexican food delivery, Mexican food to go, and Mexican food catering. For more information, visit www.abuelos.com/ or Abuelo’s Facebook page at www.facebook.com/Abuelos.

About Honor Flight

The Honor Flight Network was founded in 2005 with the mission of celebrating our nation’s veterans by inviting them to share in a day of honor at our nation’s memorials.  The Honor Flight Network is a national network comprised of over 125 independent Hubs working together in furtherance of the Honor Flight mission. In furtherance of this common goal, we have the opportunity to show our nation’s veterans the appreciation and honor they deserve. Participation in an Honor Flight trip gives veterans the opportunity to share this momentous occasion with other comrades, to remember friends and comrades lost, and share their stories and experiences with other veterans. All honored veterans travel at no cost, thanks to the generous support of individuals and businesses around the U.S. To date, the Honor Flight Network has transported over 300,000 veterans to Washington, D.C. to visit their memorials.

The Honor Flight Network is currently honoring veterans from the WWII, Korean War and Vietnam War eras. We also honor terminally ill veterans serving during any era. Please visit www.honorflight.org or contact your Regional Hub for information on applying as a veteran or guardian for an Honor Flight trip.

Media Contacts

Abuelo’s
abuelos@nextpr.com

Honor Flight

mwatkins@honorflight.org

Tuesday, September 19, 2023

Guests Who Purchase a Chile con Queso Get a Deal on a Tasty Treat — And a Chance To Keep Winning

LUBBOCK, Texas, Sept. 19, 2023 – Abuelo’s Mexican Restaurant, famous for its authentic, made-from-scratch Mexican cuisine, today announced it will celebrate National Queso Day on September 20 with special offers on its popular Chile con Queso appetizer.

On National Queso Day, 9/20, guests who order online through abuelos.com or via the Abuelo’s App for pickup, delivery or curbside service can receive a free Chile con Queso appetizer when they use the QUESODAY code at checkout, limit one per order. Entrée purchase required. Guests who dine at an Abuelo’s Mexican Restaurant can get a Chile con Queso appetizer for just $5 with the purchase of an entrée, limit one per order.

Mi Abuelo’s Rewards members who order a Chile con Queso on National Queso Day, 9/20, will be entered for a chance to win free Chile con Queso for a year with every entrée purchase. All Chile con Queso purchases by members on 9/20 will be put into a drawing and one lucky Mi Abuelo’s Rewards member will be randomly selected to win.

“Guests love our creamy, homemade Chile con Queso, so we’re pleased to celebrate National Queso Day by giving guests a special deal on an appetizer that goes perfectly with a homemade Abuelo’s entrée,” said Robert Lin, president of Abuelo’s Mexican Restaurant. “It’s a token of our appreciation for our guests, whether they place an online order or join us at their local Abuelo’s restaurant.”

Always served with freshly made tortilla chips, an order of Abuelo’s from-scratch Chile con Queso is a great way to celebrate National Queso Day — and a tasty addition to any authentic Mexican meal.

Guests can sign up for free to become a Mi Abuelo’s Rewards member at www.abuelos.com/rewards/. To find the nearest Abuelo’s Mexican Restaurant location, please visit www.abuelos.com.

About Abuelo’s

Since its first opening in 1989, Abuelo’s Mexican Restaurant has consistently been on the leading edge of made-from-scratch, family-style Mexican food. Experience homemade cooking with rich flavors of coastal and interior Mexican cuisine using the finest and freshest ingredients. Owned and operated by Food Concepts International in Lubbock, Texas, the company currently has 25 full-service restaurants located in eight states that provides in-house authentic Mexican food, Mexican food delivery, Mexican food to go, and Mexican food catering. For more information, visit www.abuelos.com or Abuelo’s Facebook page at www.facebook.com/Abuelos.

Media Contacts
abuelos@nextpr.com

Thursday, August 3, 2023

Teachers and staff with a valid school ID will receive a key tag for free chile con queso

LUBBOCK, Texas, Aug. 3, 2023 — Abuelo’s Mexican Restaurant, famous for its authentic, made-from-scratch Mexican cuisine, today announced that the restaurant is celebrating teachers and school staff with a back-to-school gift: a free Teacher Appreciation Key Tag they can use to get an order of delicious queso when they make a purchase during a visit to Abuelo’s throughout the school year.

Educators and school faculty who show a valid school ID at a participating Abuelo’s location between August 7 and 11 can pick up their free Teacher Appreciation Key Tag, one per person, while supplies last. By showing their key tag at every visit, educators and school staff can receive a free queso with their order until the promotion ends on May 31, 2024.

“Teachers and school staff work hard to create a safe, fun learning environment for kids, and they deserve wider recognition for the critical role they play in our communities,” said Robert Lin, president of Abuelo’s Mexican Restaurant. “As back-to-school time rolls around, the Abuelo’s team is proud to offer this gift as a token of our deep esteem and respect for educators and school faculty.”

Abuelo’s homemade creamy cheese dip, accompanied by freshly made tortilla chips, is a popular item at the restaurant. The Abuelo’s team invites teachers and school employees to come to the restaurant as honored guests so they can relax and unwind while enjoying authentic Mexican cuisine, including a free order of queso with their purchase.

To find the nearest Abuelo’s Mexican Restaurant location, please visit www.abuelos.com.

About Abuelo’s

Since its first opening in 1989, Abuelo’s Mexican Restaurant has consistently been on the leading edge of made-from-scratch, family-style Mexican food. Experience homemade cooking with rich flavors of coastal and interior Mexican cuisine using the finest and freshest ingredients. Owned and operated by Food Concepts International in Lubbock, Texas, the company currently has 25 full-service restaurants located in eight states that provides in-house authentic Mexican food, Mexican food delivery, Mexican food to go, and Mexican food catering. For more information, visit www.abuelos.com or Abuelo’s Facebook page at www.facebook.com/Abuelos.

Media Contacts
abuelos@nextpr.com

Friday, July 21, 2023

Integrated Software Streamlines To-Go Pickup for Guests Who Order Using the Abuelo’s  App or Abuelos.com, Reducing Wait Time and Maintaining Food Freshness

LUBBOCK, Texas, May 16, 2023 — Abuelo’s Mexican Restaurant, famous for its authentic, made-from-scratch Mexican cuisine, today announced the company has partnered with Flybuy Pickup, an advanced platform that uses proprietary machine learning and location AI to make to-go order pickup operations more efficient and improve the guest experience. The integrated software makes ordering to go from Abuelo’s quick and easy and enables efficient order delivery curbside when guests arrive.

“We want to make the to-go experience personal and hassle-free for our guests who order food from Abuelo’s,” said Robert Lin, president of Abuelo’s. “We’re also committed to guest privacy, so the Flybuy Pickup partnership is a perfect fit since the location feature is used only with guest permission during the pickup process. The software is fully integrated with the Abuelo’s app and site to ensure we can deliver food curbside when it is freshest and at the correct serving temperature.”

Guests can place their order using the Abuelo’s app or online at Abuelo’s.com. They’ll receive a text with a link to tap when they are on their way to pick up the order. With guest permission, the software tracks their location while en route so the Abuelo’s team can prioritize the order for the guests arrival time. When the guest arrives, they can park at a designated curbside pickup spot, tap the “I am here” link, and an Abuelo’s team member will bring the order to the vehicle. Location tracking ends at pickup.

With the Flybuy Pickup integration, Abuelo’s optimizes the curbside pickup process to ensure guests have the fastest, best, most personalized experience possible. It allows local Abuelo’s teams to anticipate each guests arrival so wait times are shorter and to-go orders are served at the correct temperature.

“Our partnership with Flybuy Pickup makes getting a to-go meal from Abuelo’s almost completely effortless after the guest places an order,” Lin noted. “All guests have to do is tap their screen a couple of times, first to let us know that they’re on the way and again when they arrive, and we’ll take care of everything else. It makes getting freshly prepared Mexican food from Abuelo’s easier than ever, and that can give busy families more time to spend with each other.”

To find the nearest Abuelo’s location, please visit www.abuelos.com.

About Abuelo’s

Since its first opening in 1989, Abuelo’s Mexican Restaurant has consistently been on the leading edge of made-from-scratch Mexican food, combining homemade cooking with rich flavors of coastal and interior Mexican cuisine using the finest and freshest ingredients. Owned and operated by Food Concepts International in Lubbock, Texas, the company currently has 26 full-service restaurants located in nine states. For more information, visit www.abuelos.com or Abuelo’s Facebook page at www.facebook.com/Abuelos.

Media Contacts
Emma Maurice
908-635-9410
abuelos@nextpr.com

 

Monday, March 16, 2020

To Our Valued Guests,

At Abuelo’s, our primary focus is on providing an excellent customer experience, one component of which is ensuring guest and team member safety as a top priority. As our communities continue to feel the increased impact of Coronavirus (COVID-19), we feel it is one of our shared responsibilities to protect the health and safety of our guests, team members and communities.

Each of our restaurants are managed by ServSafe certified managers and follow strict safety and quality assurance standards. Like many, we are following the guidance of the Center for Disease Control and Prevention (CDC) and local public health officials. In doing so, we have taken the following preventative steps for our guests and team members:

  • Strongly reinforcing hand washing and sanitation procedures.
  • Reinforcing strict guidelines set forth by the health department – including personal hygiene, cleaning and sanitation, as well as cleaning standards for washing, rinsing and sanitizing surfaces including sinks, tables, equipment, utensils, thermometers and public areas that include tables and contact areas in the front of the house.
  • Continuing to reinforce our strict operating procedures including our long-standing policy of not letting employees work while sick.
  • Increasing the frequency of our daily cleaning efforts.
  • Educating our team members on the COVID-19 threat and preventative measures and guidelines outlined by the CDC.

Our food supply chain is stable and safe and is not presently impacted by this outbreak.

If  you and your family do not feel up to dining in at your local Abuelo’s, we encourage you to take full advantage of the various ways we can continue to serve you through our dining-out options such as to-go service and delivery.

As we continue to monitor the developments of COVID-19, we will be sure to be diligent in taking action to protect our valued guests, team members and communities. Thank you for your continued support and patronage.

Robert Lin

President

Tuesday, October 9, 2018

America’s #1 Rated Mexican Chain Opens Second Location in Tulsa

Abuelo’s is opening at Nickel Creek

LUBBOCK, Texas (October 9, 2018) – Abuelo’s Mexican Restaurant, famous for its authentic, made-from-scratch Mexican cuisine, is celebrating the opening of its second location in Tulsa. The newest restaurant is opening at Nickel Creek, near Tulsa Hills shopping center, located at 1531 W. 81st St.

The first 100 guests who are lined up on opening day, October 15, will receive a special “Savor the Flavors of Mexico” offer book that includes monthly coupons for free entrées from January through December 2019. The books, which include offers valued at more than $220, will be given away starting at 11 a.m.

Abuelo’s has consistently been voted the #1 Mexican Restaurant in America by consumers since 2006, as published in the nation’s most respected consumer rating magazine. The restaurant’s fresh, made-from-scratch menu selections combine authentic standards with the rich, subtle flavors of coastal and interior Mexican cuisine.

“Abuelo’s is excited about our newest restaurant in Tulsa,” said Robert Lin, president of Food Concepts International, Abuelo’s parent company. “We are thrilled to continue expanding Abuelo’s in the Tulsa market. We look forward to sharing our distinct flavors of Mexico with guests and being an active member of the local community.”

Abuelo’s Tulsa Nickel Creek restaurant will be open from 11 a.m.-10 p.m., Sunday through Thursday, and 11 a.m.-11 p.m. on Friday and Saturday. For the latest news, rewards and special offers, join Mi Abuelo’s Rewards at www.abuelos.com/MiAbuelos. Also, be sure to follow Abuelo’s on Instagram at https://www.instagram.com/eatabuelos/ or like them on Facebook at https://www.facebook.com/AbuelosTulsaNickelCreek to stay up to date on the latest news and promotions.

 About Abuelo’s

Since its first opening in 1989, Abuelo’s has consistently been on the leading edge of Mexican cuisine, combining menu creativity, outstanding food and beverage quality, colorful plate presentations and superior service in a true Mexican courtyard atmosphere. Abuelo’s has received national accolades as the top-ranked Mexican food restaurant and as one of America’s top overall restaurant chains in four consecutive biennial surveys by a leading national consumer rating magazine. Owned and operated by Food Concepts International in Lubbock Texas, the company currently has 37 full-service restaurants located in 13 states. For more information, visit www.abuelos.com or Abuelo’s Facebook page at www.facebook.com/Abuelos.

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Media Contact:  

Alexea Candreva

SSPR

719-475-0370

abuelos@sspr.com