The “Catch the Queso” Promotion runs through September 21.
LUBBOCK, Texas, August, 19, 2025 — Abuelo’s Mexican Restaurant, famous for its authentic, made-from-scratch Mexican cuisine and hand-crafted Mexican Margaritas, is bringing back a beloved piece of its history with the return of the Abuelo’s Queso Ball © – a sports-themed stress ball with an unbeatable offer: one free Chile con Queso with a purchase every visit for the life of the ball.
First introduced in 1993, the Abuelo’s Queso Ball © began as a fun way to support local charity golf tournaments. Over time, the promotion expanded to include themed stress balls – basketballs, footballs, baseballs, and even hockey pucks – distributed at universities, sporting events, and community programs across restaurant locations. The queso ball quickly became a nostalgic fan favorite and a symbol of Abuelo’s community spirit.
During Abuelo’s “Catch the Queso” promotion, Abuelo’s Queso Balls © will be released through multiple contests and local community events and endeavors now through September 21. Each guest who receives an Abuelo’s Queso Ball © can bring it in when dining at any Abuelo’s Mexican Restaurant and present it to their server to redeem (offer is not valid online or through third-party delivery services).
“Abuelo’s Queso Balls are more than just a fun giveaway,” said Debbie Hill, Director of Marketing for Abuelo’s Mexican Restaurants. “They’re a piece of our history and a tradition that connects us to our guests in a memorable way,” said Hill. “We’re excited to bring them back and share the fun again with our lifetime customers, as well as introduce them to a new generation.”
The promotion will run through September 21, 2025, with multiple opportunities for guests to win or receive their own Abuelo’s Queso Ball ©. Supplies are limited.
To stay up to date, visit https://www.abuelos.com/catch-the-queso/, and follow Abuelo’s on social media.
About Abuelo’s
Since its first opening in 1989, Abuelo’s Mexican Restaurant has consistently been on the leading edge of made-from-scratch, family-style Mexican food. Experience homemade cooking with rich flavors of coastal and interior Mexican cuisine using the finest and freshest ingredients. Owned and operated by Food Concepts International in Lubbock, Texas, the company currently has 17 full-service restaurants located in seven states that provides in-house authentic Mexican food, Mexican food delivery, Mexican food to go, and Mexican food catering. For more information, visit www.abuelos.com or Abuelo’s Facebook page at www.facebook.com/Abuelos.
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